Avrupa’daki aşırı sıcaklar Britanyalı tatil planlarını değiştirmiyor; jet yakıtı maliyetleri baskısı sürüyor

Kısaca

Avrupa’da aşırı sıcaklar turist talebini değiştirmiyor; tatil talebi hala canlı. Jet yakıtı maliyetleri beklenenin üzerinde yüksek seyretti; endüstri maliyet baskısını vurguluyor. Tüketici harcamaları baskı altında; tatil planları ihtiyatlı yapılabilir.

Ana mesele

Avrupa’da aşırı sıcaklar turist talebini değiştirmiyor; jet yakıtı maliyetleri baskıyı artırıyor.

Ne değişti?

Tüketici harcamaları baskılanıyor olsa da tatil planları sürüyor; endüstri kapasite ve maliyet kararlarıyla ayakta kalmaya çalışıyor.

Beni nasıl etkiler?

Tatil masrafları yükseldiği için seyahat planları maliyetler nedeniyle ertelenebilir ya da kısıtlanabilir.

Ne oldu?

Aşırı sıcakların etkisi sürüyor; tatil talebi halen güçlü görünüyor.

Neden şimdi?

Yılın ilk heat dalgası ve enerji maliyetleri bu yıl etkili olmaya devam ediyor.

Neden önemli?

Tatil sektörü ve enerji maliyetleri tüketici harcamalarını doğrudan etkiliyor.

Kimler etkileniyor?

• Tüketiciler
• Tatil endüstrisi çalışanları

Sektör ve piyasa etkisi

Turizm ve enerji maliyetleri baskısı öngörülebilir seviyede yükseliyor.

Riskler

• Enerji maliyetlerinde sürpriz artışlar
• Tüketici harcamalarının keskin düşüşü

Takip edilmesi gerekenler

• Jet yakıtı kontratları/hedge durumları
• Hanehalkı gelirleri ve enflasyon bastırı

Haberin tamamı

People pack La Concha beach in the Spanish Basque city of San Sebastian, 21 June 2026, during the first heatwave in the summer. Photograph: AFP/Getty Images View image in fullscreen People pack La Concha beach in the Spanish Basque city of San Sebastian, 21 June 2026, during the first heatwave in the summer. Photograph: AFP/Getty Images Travel & leisure Extreme heatwaves in Europe not changing Brits’ holiday plans, say travel bosses Hot summer getaways are still popular – but tourism industry fears impact of rising jet fuel costs and squeezed household incomes

Prefer the Guardian on Google After a year marked by extreme heat and war sending fuel prices skywards, British travel executives hoped for solace in Madeira’s benign subtropical climate, separated by hundreds of miles of blue sea from the overtourism protests and six-hour EU-entry queues seen on the Portuguese mainland.

As bosses admitted, holidays will be ever less affordable, AI is coming for their jobs, and the visitable world is shrinking – not least those parts where tourists remain welcome.

Some of the bigger anxieties in spring , such as widespread border chaos and planes running out of fuel, have not come to pass; others now appear chronic issues. New supplies of jet fuel, a major concern after the US first attacked Iran in February, have been established – but the cost is staying far higher for longer than most expected.

“Fuel is a huge part of any holiday and people are going to have to reckon with the cost,” said Neil Swanson, Tui UK & Ireland managing director, among the attendees at the Abta convention.

Tui and airlines such as easyJet and Ryanair escaped the worst immediate impact by having secured much of their 2026 fuel supply at a fixed price. But the latter airlines are now slashing capacity for winter.

“It’s not great for consumers, who are going to have to pay a lot more for their holidays. But airlines are going to be less and less hedged and prices are going to go up,” Swanson added.

The oil price impact goes beyond jet fuel, said Mark Tanzer, the chief executive of Abta: “The bigger worry is the squeeze on household incomes that’s going to come through their domestic costs. It will be a much tighter market.”

View image in fullscreen Plumes of smoke caused by a wildfire in Málaga, seen from Playa el Bajondillo beach in Torremolinos in 2022. Photograph: Hannah McKay/Reuters Perhaps surprisingly, numbers have held up – but customers have been leaving it ever later to book, he said, whether in search of a deal or because of uncertainty from disruption, war or weather.

Despite the intense heat, mass travel firms are clear that the template has not changed: most customers still want a hot holiday, in summer, on the beach.

Garry Wilson, the chief executive of easyJet Holidays, said: “Will there be long-term effects on demand? Perhaps. But in the short-term, no, we don’t see it.”

Growing “shoulder season” travel outside the school holidays for those who can, including city breaks, are driven by price more than climate, several people suggest. And talk of “coolcations” or people turning towards northern climes cuts little ice here. “We’re not seeing any of that,” said Swanson. “Nothing’s changed, the destinations are the same.”

When Tunisia was forecast a 10-day stretch of 45C temperatures this summer, Tui offered customers the chance to switch their holiday elsewhere. Swanson said: “We didn’t get the interest and take-up. People were expecting it to be hot and were happy to go there, and we’re not seeing any change in demand. Brits like a warm holiday – if it’s got a pool and air-conditioning, that works for them.”

Neither does Wilson see many heading north. Citing easyJet destinations such as Tromsø in Norway or Malmö in Sweden, he said: “They’re all very nice to launch, but we send more customers to Majorca in a week than those in a year.”

Outbound holidays prospered in the heatwave, he suggested. “People thought: ‘You know what, we maybe don’t need to go away.’ But it became apparent that the UK doesn’t have the infrastructure to cope … people actually were going abroad to escape the heat in the UK.”

For now, the big firms see little change in destinations, Swanson said, but added: “We’ll keep it under review. Who knows where the temperature’s going to go in the next few years?”

More people could get priced out. At last year’s convention, the Spanish tourist board started pushing its cooler northern destinations; but, said Tanzer, “I’m not sure the north has 100m beds” to accommodate the visitors who predominantly go to Spain’s south, east and islands.

He added: “Certain types of holiday could become more expensive just because there’s limited availability. If the snow is higher up the mountain, there’s going to be fewer skiing holidays and the price is going to go up – there’s little room at the top.”

Tui has not been immune. Its river cruises in Europe were marooned when the Danube’s water levels dipped last month to the point where some passengers spent most of their return Austro-Hungarian cruise on a boat-replacement bus.

Katy Berzins, the head of river cruises at Tui, said: “Every year has highs and lows and it’s part of river cruising, rivers are changeable.” But 2026, she said, was “unprecedented”.

The division is expanding nonetheless. Two new ships are joining its fleet – initially destined for the Seine and the Douro – that are built with lower draught levels (the vessel’s vertical depth below the surface), meaning they are able to keep sailing in shallower rivers.

Others are seeing faster change. James Thornton, the chief executive of Intrepid Travel, said the firm no longer sold active travel group tours in southern Europe in the summer; few had wanted to trek or cycle in that level of heat.

Last year, Thornton said, there were 185 different extreme weather-related incidents that affected Intrepid holidaymakers around the world. “When we first started, there would be a handful.”

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Kaynaklar

• The Guardian - Business